Anura

Anura is an ad fraud solution that accurately identifies bots, malware, and human fraud.

Anura’s solution mitigates ad fraud allowing advertisers to invest more resources towards growing their business. The Anura solution works to eliminate false positives by only marking visitors as fraudulent when it is 100% confident the visitor isn’t real.

Benchmarked against validated conversion data, Anura is able to ensure the accuracy and thoroughness of the solution. Anura also offers the most detailed analytics dashboard to provide the proof of fraud. With a combination of machine learning and experienced engineers, Anura can detect even the most sophisticated fraud techniques in real-time.

Key features

Increase campaign performance
Reduce chargebacks
Reduce wasted ad spend
Reduce TCPA issues

Office Location

HEADQUARTERS

Suite 201

222 Carter Drive

Middletown, Delaware, 19709

United States

(888) 337-0641

Anura Data

Founded:	2006
Employees:	36
Revenues:	$7 Million
Social Presence:	-
Website Traffic:	-

Sources: Company Data, Press Reports, Linkedin, Twitter, Owler, SimilarWeb

Anura Info

Types:	Ad Fraud
Ad Formats:	-
Models:	-
Trading Models:	-

Articles from the Anura blog:

Understanding Bots: What They Are and How They Work | Anura TL;DR:
What is Threat Detection? I Anura TL;DR: Threat Detection is a critical component of cybersecurity, proactively identifying and mitigating cyber threats to protect data and systems.
The Impact of Malvertising on Marketing | Anura TL;DR: Malvertising is a cyber threat combining malicious ads with deceptive practices to install malware. It can severely impact marketing strategies by undermining consumer trust and increasing operational...
What is Typosquatting in Cyber Security | Anura TL;DR: Typosquatting poses a significant threat to affiliate marketing programs by diverting legitimate traffic and inflating fraudulent site metrics. Here’s a summary of its impact:
Key Website Metrics for Marketers | Anura TL;DR: This blog highlights six essential website metrics that marketers should monitor to optimize their campaigns and assess website performance effectively. These metrics include:

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