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Category Archive: App Marketing

Untangling the modern MarTech stack

Partner Post

Mapping the app marketing ecosystem

Nayden Tafradzhiyski | May 21, 2025

App Business, App Marketing

Want to run better mobile marketing campaigns?

Partner Post

Achieving growth and managing acquisition costs in 2025 and beyond

Partner Post

The art of mobile media buying

Partner Post

Welcome to the first edition of The Yodel Growth Loop

Partner Post

Introducing the App Engagement & Retention 2024 Market Map

Nayden Tafradzhiyski | December 10, 2024

App Business, App Marketing

Remerge and AppsFlyer publish new report on iOS re-engagement for 2025

Partner Post

How to scale your fintech app on the open internet

Partner Post

Introducing the App User Acquisition Ecosystem Market Map

Nayden Tafradzhiyski | October 23, 2024

App Business, App Marketing, Mobile Advertising

2024 Study: 75% of Leading App Marketers Report Retargeting as a Key Strategy

Partner Post

AI’s impact on mobile marketing: 130-page H1 2024 report

Partner Post

How to drive retention through cross-channel customer journeys

Partner Post

What have we learned after three years of Apple’s ATT framework?

Partner Post

The App Promotion Summit SF agenda is live

Partner Post

App Promotion Summit

Digital Turbine’s new report highlights brands’ with “BIG” opportunities in mobile games

Partner Post

Digital Turbine

February App Engagement Roundup: Retention benchmarks, user privacy, and reactivation

Nayden Tafradzhiyski | February 13, 2024

Out-of-app monetisation and new payment methods are emerging trends

Anne Freer | December 13, 2023

The growing threat of invalid traffic – a $71 billion problem in 2024

Anne Freer | November 27, 2023

App Marketing, Mobile Advertising

Attention grabbers: in-game ads score 98% for viewability

Anne Freer | June 22, 2023

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