Appier

Making cross screen easy with artificial intelligence

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Appier is an ad tech company offering cross-screen marketing solutions to advertisers worldwide. Appier delivers marketing content to the right audiences, at the right time, on the right screen to drive app installs. The company offers the following:

  • Artificial intelligence-based analytics
  • Cross-screen targeting to reach high value users
  • Expertise in high growth Asian markets
  • Frequency capping across screens to control brand exposure

Appier Services

  • User Acquisition
  • On-site conversion
  • Engagement
  • Data Intelligence

Appier Info

Platforms:-
Types:App Installs
Groups:AI Marketing, App Marketing, User Acquisition
Appier News
Appier Podcasts
Articles from the Appier blog:
  • What is Contextual Advertising ? Contextual advertising is a form of online advertising where ads are displayed based on the content of the web page a user is viewing, not on their personal data or browsing history. For example, if you’re...
  • What is Wordscapes Game? Wordscapes is a mobile word puzzle game created by PeopleFun. The game mixes elements of crosswords, word searches, and anagrams. Your main goal is to swipe and connect letters to form words that fit into...
  • What is CAC (Customer Acquisition Cost) ? CAC, or Customer Acquisition Cost, is all about understanding how much it costs to win a new customer. Simply put, CAC is the total amount you spend on marketing and sales divided by the number of...
  • What is Contextual Targeting? Contextual targeting is a digital advertising technique that places ads on web pages based on the content users are actively viewing, rather than their personal browsing history or data. Imagine you’re...
  • What is DAU/WAU/MAU/YAU? If you’re in digital marketing, product management, or analytics, you’ve probably heard of DAU, WAU, MAU, and YAU. These acronyms stand for Daily Active Users, Weekly Active Users, Monthly Active Users,...
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